Course curriculum

  • 1

    1. Getting Started

    • Two Ways Your Business Can Advertise on Facebook

    • Setting Up Your Ads Manager

    • Facebook Business Manager Walk-Through

    • Facebook and IG Page Inside Business Manager

    • Facebook Advertising Campaign Structure

    • Facebook Adset Structure

    • Facebook Ad Structure

    • Result Driven Advertising

    • Placements and Advertising
  • 2

    Chapter 2 - Ad Audiences and Delivery

    • Creating Custom Audiences Part 3

    • Creating Custom Audiences - part 2

    • Audience size and reach

    • Interest Audiences in ads manager

    • Defining Audiences

    • CBO vs. ABO

    • adding audences to ad campaigns

  • 3

    Chapter 3

    • More Campaign Optimization

    • Understanding result optimization

    • Campaign Optimization
  • 4

    Chapter 4

    • overview of ceratives

    • detailed creative hacks
  • 5

    Chapter 5

    • creating audiences from the pixel

    • Overview of FB Pixel